Our editorial staff reviews all press releases before distribution to ensure that content is newsworthy, accurate and in an acceptable press release format. Attention to the following guidelines will help your press release get speedy approval and distribution on our platform.

Press releases must contain a clear, timely and newsworthy angle and be free of advertising hype, direct address and spam. Press releases should incorporate the following features/qualities:

Newsworthy Content: Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline.

Objective Tone:  Press releases should be free of hype flags and direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement.

Legally Accurate: We requires a case number, court of record, complaint number or other sufficient documentation for all press releases referencing legal action or criminal matters.

Valid Contact Information: Press releases must contain a valid contact name, phone number, and e-mail address in the contact information.

Written Authorization: In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, we may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies, MLM or party plan companies must always obtain the express consent of the company’s executive.

Standard Length: Press releases should be between 300 and 800 words. The length of your release directly affects its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news Summary should also be limited to 1 or 2 sentences.

Standard Grammar and Spelling: Press releases should be free of spelling and grammatical errors, and should be written entirely in English. Although jargon and acronyms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.

PRWeb Formatting: Press releases cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks. Releases also should not be written partially or entirely in all capital letters. Before submitting your release, please ensure all links in your release are fully functional. If your website is not available or fully functional at the time of editorial review, you will need to remove the links from your release, or wait until the website is in operation to submit.

A Clear News Source: We require a clear news source be identified in the headline. The news source is the company or organization that is issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement.

Email Addresses: We do not recommend the use of email addresses within the body of the press release.  If an email address is included, our editorial team will modify the email address to be in this format Name (at) example (dot) com.

Accepted File Types: We only accept releases containing links or attachments with the following extensions: .jpeg, .gif, .png, .tiff, .bmp, .ps, .pdf, .doc*, .xl*, .rtf, .ppt*, .mpeg. .mp*, and .mov.

We do NOT distribute:

Advertisements: If your press release is primarily aimed at selling a product or service, then it is an advertisement and not a press release. A good press release informs the media and the general public about a newsworthy topic. If the primary purpose of the document is to sell without any other newsworthy element, then it will be denied publication.

Sexually Explicit Content: To ensure the integrity of our service for all, we do not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older Web sites are considered sexually explicit.

Link SPAM: Please limit your link count to 1 per 100 words. This policy is in place to protect the value of the links in a press release and the value of links within the PRWeb network.

Reprints: News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.

Duplicate Content: A press release can only be distributed once through us. In addition, a significant majority of each press release must be original content. Templated content is not permitted. Using copyrighted content from other sources is a violation of our Terms of Service.

Third Party Legal Releases: We only accept press releases from law firms in which the firm is representing one of the parties in the case. We do not accept press releases regarding legal cases from third party firms.

Intent to Harm: We do not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Unauthorized Ticker Symbols:  While we encourage our clients to use any ticker symbols they are authorized to use in their press releases, we will need to receive the proper authorization from the source company for each ticker symbol used.

Easy Money Schemes: We do not accept releases that promote make-money online, work from home programs or get-rich-quick schemes.

Stock Recommendations: We do not accept releases that promote stock picks, newsletters, alerts, recommendations, advice or reviews. Publicly traded companies may still promote their own news.

BlackHat SEO Tactics:  We do not allow releases to promote or link to Black Hat SEO tactics and services. These types of services include, but are not limited to, keyword stuffing, link buying and selling, link stuffing, over-hyphenated domains, paid social media followers, and reputation management.

We also reserve the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes.  On occasion PRWeb will review client releases to ensure they remain compliant with search engine Webmaster Guidelines.

We will contact you via email and request for additional information to write the press release. Generally speaking, a press release is often a newsworthy announcement about your company, such as a product or service launch. 

• Company Name, Company Website Physical Address
• Media Contact Name, Email, Phone Number
• Content: Your suggestions, preferences for content (topic, story, keywords, and any important details)
• Media collaterals: Photo, Youtube/Vimeo video or other embedded content

As a SEO Agency with years of experience, we also confirm that press releases distributed on premium news media sites lead to a boost in ranking, or at minimum, DA (domain authority) / DR (domain rating) of your website. While it is true that most of large news outlets publish no-follow links, there are a large number of smaller news media that offer do-follow links that pass over traffic, online visibility and authority to your website. You’ll have permanent placement on our partner newswires and publications, as well as publication on down-channel web sites that can pass on SEO juice and ranking improvement.

Please also do note that unlike blogs, news sites that post the same content are not punished by Google algorithm. Therefore, even though the same press release is published on hundreds of websites, this does not hurt your website ranking. Our clients notice boosts in their rank on search engines after a few weeks of receiving their distribution report.

Our editor will review and then distribute your press release as normal. The fee is the same whether you write your own press release or let us write it for you. Therefore, it is for your convenience to let us handle both writing and distributing press releases.

Search engines such as Google and Bing may index some of your press release syndications by the time you receive your report, but it will take time to index all of them. Bear in mind that search engines may show some of them when you search for for your name, brand name, or other important keyword search terms

You can upload 5 images and attach 1 video, embed your website and use up to 3 keyword anchor text links at no additional charge. This is a service for which you have to pay extra to most of our competitors.

Word limit is 2500 words per press release.  This sets us apart from some of our competitors who have a word limit of 400 and charge you extra high fees for exceeding it. 

Press releases that are related to Adult, Dating,, Politics, Court cases/incidents/injuries, Drugs,  ClickBank/ClickSure hopLinks, Get Rich Quick, Buying/Automating Likes & Followers for Social Media and Coupons are not allowed.

We will send you press release distribution report with citations & links to the published PR. However, depending on each media outlets, the links may be archived after months or years and they will no longer be live. No matter what press release distribution service you use, the syndicated press release posts will be deleted by the news sites after certain period of time, once the news becomes old. Hence, the press release links will no longer work. It’s a standard industry practice and we do not have any control over it. But that doesn’t matter, because once you’re cited, you have full rights to use AS SEEN ON. You can also take screenshots of your press release published on these sites and save them with you.

We can distribute releases worldwide using our Global Media Directory, which includes TV and radio stations, newspapers, and blogs.

We can distribute your press releases to specific states in the U.S. using the location you specify when creating a press release. We have lists of local media based on each state.

We feed press release into Bloomberg terminals but this will not be enough to meet SEC publicly traded company disclosure requirements. If you are publicly traded companies that need press releases to show up on stock-trading terminals and other services such as Yahoo Finance and Bloomberg and DOW, please contact us for a custom quote.

We distribute press releases in all languages. Simply target your desired audience & geolocation when you create your press release.

To optimize your online presence, you should participate in more news cycles. Many of our clients issue a release once a month. This offers them an opportunity to communicate more often with the world and to build high-quality backlinks to their web sites.

Unfortunately not. We keep formatting options to a minimum to ensure smooth distribution to our partners who may re-publish your press releases. Keeping it simple reduces the chance that your releases will be poorly formatted on 3rd party sites.

While there is a debate in PR industry about this technique, it is generally considered, technically speaking, that you can use the badge because your brand name is mentioned and quoted on those websites.  However, your rights are only limited to using “As Seen On” with the media Company logos on your website & marketing materials. Please DO NOT claim direct affiliation, endorsement, partnership or anything similar in nature that violates their rules.

We do not guarantee that you will get any appreciable traffic. Press release is beyond traffic or backlink. It’s about sending your news to the media and gaining mentions, pickup, coverage, exposure, branding & trust which are the core objectives of Public Relations. However, it is not so uncommon that our clients get traffic improvement to their website, depending on which media outlets publish the news, how relevant the topic is their readers, how large the demand for the topic is at the time of publication, how well written and attention grabbing the press release is, and if there is coverage story around it. To put a definite amount of traffic for each Press Release is not actually possible with so many different factors to consider.